Updated: May 22, 2021 8:45:38 am
K-pop band BTS’ music video for their latest song Butter is out now. The track is cheerful and charismatic as members sway smoothly in the dance video. Unlike some other popular BTS numbers, Butter starts off in a black-and-white mode, transitions to colour and goes full out with members taking on the screen with their suave personalities.
Watch Butter MV here:
Butter marks BTS’ second English language single after Dynamite that hyped up their stardom all over the world. Before Dynamite, BTS often used English language phrases and words in their lyrics but they always came a generous amount of Korean lyrics.
Known as ARMY, the K-pop band’s fans showered their praise for Butter on social media. One Twitter user wrote, “can we all agree that BUTTER = SONG OF THE YEAR.” Another user wrote, “I was going through a difficult time, but today when I heard the song Butter. I felt happy and smiled really when I saw your faces and felt happy, thank you guys, you are always in my heart and beside me.”
Butter has already garnered over 109 million views on YouTube in less than 24 hours since its release.
— harvey ★| on limit (@kkuverse) May 21, 2021
In an interview with Rolling Stone, Butter was called “a pure, swaggering dance-pop celebration in the retro vein of Bruno Mars, with layers of Jam and Lewis-style synths.” The group’s leader RM said it was “very energetic and very summery,” with a “dynamic performance.”
BTS released Dynamite as a single, followed by their eighth studio album BE in 2020. The album had impressions of loneliness and tragedy induced by the pandemic but also carried an optimistic tone with tracks like “Life Goes On.”
For Dynamite, BTS received its first Grammy nomination in the Best Pop Duo/Group Performance category. The band lost out on the award but their virtual performance at the ceremony was highly praised.
BTS is a seven-member South Korean band that includes RM, Jin, Suga, J-Hope, Jimin, V and Jungkook.
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