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Bigg Boss Malayalam Season 7 winner Anumol denies spending Rs 16 lakh for PR campaign: ‘I don’t have that kind of money’

Bigg Boss Malayalam Season 7 winner Anumol recently spoke about her journey on the show, the allegations of a Rs 16 lakh PR campaign run on her behalf outside the house, and what she believes it takes to win the coveted title.

3 min readBengaluruUpdated: Nov 11, 2025 03:01 PM IST

Anumol wins Bigg Boss Malayalam Season 7

Anumol lifted Bigg Boss Malayalam Season 7 trophy on Sunday.

Actor-anchor Anumol won the seventh season of Bigg Boss Malayalam on Sunday. In her first interview after the victory, Anumol spoke about her journey on the show, the allegations of a Rs 16 lakh PR campaign run on her behalf outside the house, and what she believes it takes to win the coveted title.

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When asked about paying Rs 16 lakh for a PR campaign outside the Bigg Boss house, an emotional Anumol told Asianet, “Many people are saying that I won this title spending Rs 16 lakhs on various PR teams. That’s not true. I don’t have that kind of money. I was informed about this PR aspect just before entering the show. I was told that everyone who participates in Bigg Boss has PR support. So, I got a bit scared as I had never thought of that. So I got the contact of one such PR person and asked them the price. They told me Rs 15 lakh. But I didn’t choose that and went for the Rs 1 lakh option. I paid Rs 50,000 as an advance, and the rest 50,000 I will be paying now since I won the title. I have no idea who started this story about the Rs 16 lakh PR payment. This is the only truth.”

She added, “I really worked hard for this trophy. I have suffered so much in that house. Bigg Boss is always watching me, right? I have no issue admitting that I do have PR assistance, like every other contestant in the show. But I don’t have Rs 15 or 16 lakh in my hand to pay for a PR campaign. If that was the case, I would not have even come to participate in this program.”

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Anumol also shared her thoughts on the qualities she believes are essential for anyone hoping to win Bigg Boss. “I don’t think drama is a must for someone to be a winner. You just need to be genuine in order to win in this game. That is what I feel. Everyone knows my basic nature since I have some visibility due to my profession. So if I suddenly start engaging in drama, people will easily figure it out. So I just remained the same Anumol from the start to this very moment.”

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