Blake Lively shuts down her lifestyle website

Actress Blake Lively is shutting down her lifestyle website Preserve, which she launched in the summer of 2014 as it is not “making a difference” in people’s lives.
(Source: Reuters)

Actress Blake Lively is shutting down her lifestyle website Preserve, which she launched in the summer of 2014 as it is not “making a difference” in people’s lives.

The 28-year-old “Gossip Girl” star explained her reason for closing the site and her plans to turn it into something new in an interview to Vogue magazine. “I never thought I would be able to do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be…’

“We launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way.”