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‘Avengers: Age of Ultron’ boycotted by German cinemas

Hundreds of cinema owners have refused to show "Avengers: Age of Ultron", after Disney raised the rental fee.

By: Press Trust of India | London |
April 28, 2015 8:03:53 pm
Avengers Age of Ultron, germa cinema boycott avengers, germans refused to show avengers, avenger superhero sequel, german cinema avengers boycott, disney cut money on tickets, disney german business relationship, avengers refused by german cinemas, avengers movie global box office, disney rental fee german cinema, german cinema avengers, german cinema boycott marvel blockbuster, german cinema marvel avengers, hollywood news, entertainment news While “Avengers: Age of Ultron” is doing an impressive business at the global box office in its first weekend, many small towns in Germany were left without the Marvel blockbuster.

While “Avengers: Age of Ultron” is doing an impressive business at the global box office in its first weekend, many small towns in Germany were left without the Marvel blockbuster.

Hundreds of cinema owners have refused to show the film, after Disney raised the rental fee, reported The Guardian online.

Traditionally the film studio would take 47.7 per cent of box-office receipts, but for the superhero sequel, Disney has requested 53 per cent which has angered many smaller cinemas.

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193 towns in Germany have been affected by the boycott, and in total, the film will not be showing on 686 screens on which it otherwise might have.

“We are worried, particularly about eastern Germany. When prices go up, then we have a serious problem that could force movie theatres to close,” Karl-Heinz Meier, a spokesman for cinema advocacy group IG Nord said.

As well as the raised fee, Disney has cut the money that it usually contributes towards advertising, as well as advances for 3D glasses.

A statement from the studio read, “It goes against our company policy to publicly comment on confidential details regarding our business relationships.”

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First published on: 28-04-2015 at 08:03:53 pm

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