3 min readMumbaiApr 13, 2011 12:24 PM IST
With an aim to boost and promote 3D cinema in India,BVG Films (BVG) and DAR Motion Pictures plan to produce and release another two movies in this genre,taking their total co-production pipeline to three 3D films.
The two film companies will be joined by UFO Moviez who will help with technical and 3D exhibition related expertise and infrastructure.
With a total investment of over Rs 100 crore,DAR and BVG have agreed to produce,market and release three next generation stereoscopic 3D films over the next 2-3 years. They plan to release their first venture ‘Haunted 3D’ over 250-300 3D screens on May 6 and aim to increase the number of such theatres to over 1200.
The remaining two movies in this deal are edge-of-the-seat 3D action thrillers. Extensive research on this segment has shown that such genres have tremendous appeal.
BVG Films is a division of ASA Productions,and DAR Motion Pictures (DAR) is the film entertainment division of DAR Media Private Limited.
Announcing the partnership,Vikram Bhatt,Movies Director and Board Member ASA Productions said,”A new industry is emerging and this is the dawn of that industry. When all arms of movie making come together nothing can keep that movie making industry growing from strength to strength. This is the big coming together of Production,Distribution and Exhibition companies to keep the 3D space alive and kicking.”
“This partnership is a gigantic step towards fast tracking the Indian 3D revolution,” said Arun Rangachari,Chairman,DAR Capital Group.
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“There is no doubt that 3D films are the future not just internationally but in India as well. Given our complete belief in this technology and the chicken and egg situation between the film exhibition and distribution fraternity and producers in India with regards 3D films,we decided to take the plunge with Vikram through this announcement and are very glad to have found like minded partner in UFO,” Arun added.
While BVG and DAR will be spearheading the production and marketing effort,Reliance would be putting its experience and weight behind ensuring an optimal and wide release.
UFO will pioneer the effort in increasing the 3D compliant theatres in the country from the current 130 odd screens to around 250-300 screens for the ‘Haunted’ 3D release in May 2011.
By the time of release of the third movie of this consortium the expected number of 3D screens in India is expected to rise to approximately 1200 screens.
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Commenting on this significant association,Kapil Agarwal,Joint MD,UFO Moviez India Ltd said,”this initiative of partnering with DAR Motion Pictures and BVG Films,is an important step in our strategy to leverage the future growth potential of 3D technology. UFO’s thought leadership and innovation seeks to deliver great services that will provide wider access to audiences to compelling content,whenever and wherever.”
