“A giant cloud – so huge – that the skyscrapers of Mumbai look insignificant. Thunder and lightening falling on the city of Mumbai like swords trying to tear it apart. The huge waves from the stormy sea which may engulf the city at any moment everything indicating that a storm is about to ravage the city of Mumbai.”
This not just a poetic description of any other rainy night in Mumbai. Says Mahesh Bhatt,”The idea behind the first look poster and theatrical teaser is to showcase the true hero of Tum Mile – which is the storm and the deluge. The fear lies in the unknown & its anticipation,and both these units make you feel the fear of the impending danger looming over the city.”
“I think this is one of those few images which are both emotionally and rationally strong. It evokes fear – and at the same time also flaunts the scale of the movie”,adds Mukesh Bhatt. “Tum Mile being the first natural disaster movie in India on this scale – it was necessary to showcase the extent we have gone to re-create the Mumbai deluge. And it has to be seen to be believed!”
“Tum Mile is the first disaster movie in Bollywood of this scale. And it is quite necessary to showcase the scale,the canvas and the authenticity of the deluge to the audience the first time they see it”,says Shridhar Subramaniam,Managing Director,Sony Music,”When it comes to entertainment,the first impression might not be the last one,but it definitely does a lot in carving setting up the project in audiences’ minds.”
Both the first look image and the trailer have not been an easy task – with each of them having taken over a 100 days and endless hours of painstaking detailing to give it an authentic look.