SRK calling frenzy in Dubai

Du,said that more than 8,000 calls with over 1,000 personal voice messages were recorded for Khan. But it was unclear whether all the four advertisements were shown on the same day. “The number of calls almost went up 200 per cent on the second day itself,” Du said in a statement.

On Monday an advertisement of the company ran on TV screens displaying Khan’s mobile number alongside the endorsement of a product brand.

Du,denied that the number was a marketing strategy after several fans and movie buffs questioned its authenticity.

“Hi this is Shahrukh Khan. I cannot take your call right now. Please leave your message and love.” a taped message in Khan’s voice greeted the callers in Hindi.

The recorded voice however,did not mention that the star would revert back as any normal voiced message would do. By the end of the day,much to the disappointment of fans,no calls were going through.

“Due to the overwhelming public interaction,we have been facing some technical difficulties. We have optimised our system. Customers across the UAE can now continue to leave their personal messages for their beloved cine star uninterrupted,” the company said.