Music mogul Simon Cowell is all set to launch his own aftershave.
Cowell and his fellow judges at The X Factor Louis Walsh,Dannii Minogue and Cheryl Cole will release X-Factor fragrances.
Each is entitled to a 250,000-pound advance payment and a share of the sales.
They are scheduled to meet experts this week to decide on the fragrances,which will hit the markets before Christmas.
The Sun quoted a source as saying: “Simon says his will be the top-seller – he’s already winding the other three up.”