December 4, 2009 2:50:29 pm
After Aamir,it’s now the turn for King Khan to don the grey wig for a brand. Shah Rukh Khan this time has done something unprecedented and innovative,by portraying the role of a 75-year-old grandfather,romancing Tanvi Azmi as his wife.
This is for the latest Dishtv campaign that gives viewers a chance to see Shah Rukh Khan in an all new avatar. In the second TVC,Shah Rukh Khan is paired with Tisca Chopra where he brings home an orphan girl child who settles into the family only after an experience with Dishtv.
Some of the best creative personalities in the country have come together to create this campaign. The creative idea was conceptualized by Ad industry veteran and celebrated lyricist,Prasoon Joshi and the McCann World Group team. The commercials have been directed by the much acclaimed Anurag Basu,(director of films like Life in a Metro,Gangster and the upcoming film Kites). Eminent fashion photographer Tarun Khiwal is the man behind the still photo campaign.
The television commercials are part of the brand’s new brand positioning of ‘Ghar Aayi Zindagi’ and convey everyday beautiful emotions,through real life situations,of families rejoicing together with their loved ones. In line with the core message of the campaign,Shah Rukh Khan will bring alive warm family moments that tug at the heartstrings. Indeed,SRK is the best man for this job.
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