June 28, 2009 1:54:21 pm
Want to stay in the room occupied by socialite Paris Hilton here? Go online to bid for the coveted suite.
A five-star hotel where Hollywood actress stayed has offered an online auction for the room among several others.
Hilton’s suite costs USD 13,400 (49,000 dirhams) a night.
Arshad Hussain,the Monarch hotel’s director of business development,said they are opting to go for online auctions instead of lowering its prices.
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He said that someone can try to get a lower rate and it might be accepted. “If you keep dropping your rates,when are you going to increase them?”.
Next month,the hotel plans to launch a ‘name your price for luxury’ auction with rooms,meals and spa treatments on offer.
Hotel occupancy figures suggest the revenue-per-room has gone down this year in Dubai forcing hotels to adopt innovative means to attract patrons.
Other hotels in the Emirate are in search of innovative marketing strategies to increase their occupancy,with the Atlantis hotel signing up to Facebook.
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