Mass Effect

In the expanse of Worli’s Jambori Maidan,on Monday evening,stood a stage and massive cut-outs of Akshay Kumar.

Written by EXPRESS FEATURES SERVICE | Published: April 4, 2012 12:25:45 am

In the expanse of Worli’s Jambori Maidan,on Monday evening,stood a stage and massive cut-outs of Akshay Kumar. Around it gathered the average movie-goers from the area,many of them dancing to the music even before the emcee could take the stage. Others patiently waited to see the film star in person. Clearly,the makers of Rowdy Rathore had their marketing strategy to launch the film’s promo in place. Kumar’s entry was also planned to impress the masses as he tore the white screen to emerge on the stage,with Sonakshi Sinha in tow. The two share an obvious comfort and good chemistry. This made one wonder if Sinha,paired with Kumar in three films,will replace Katrina Kaif as his lucky mascot.

The actor,who is returning to action after seven years,looked the part of Vikram Rathore in a blue polyester shirt as he mouthed dialogues from the film like,“Apun ka phatka,440 walt ka jhatka”. The spunky actress held her own,interacting with the audience. However,the real surprise came when the audience demanded the film’s director,Prabhudheva,to do a jig. The shy filmmaker obliged only after Kumar joined in the act. Rowdy Rathore is Prabhudheva’s second Bollywood film after Wanted. One waits to watch if,like in case of Salman Khan,the director can turn around Kumar’s fortune at the box-office as well.

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