Ten established women models are pitted against each other in the ‘Kingfisher Supermodels’ TV show,whose winner is set to be featured in the 2014 calendar sharing space with top models from the fashion industry.
Celebrities like photographer Atul Kasbekar,model Milind Soman,Bollywood actress Pallavi Sharda,and Aditi Rao Hydari are among judges.
Lisa,herself a supermodel,who had won an earlier hunt is acting as mentor to the models who have to undertake tasks “designed to bring out the extreme within the models.”
The “tasks” range from giving the perfect pose of an item girl to carrying out a masculine-alike-sexy attire of a football diva.
“One of the task requires them to be dressed in rustic desi look,a theme inspired by Bollywood item girls. Another requires them to give a football pin-up poster girl look,wearing athletic but sexier clothes. The inspiration is drawn from the fantasy female football,” says Mohan Neelkanthan,the show’s designer.
Other tasks include enacting themes of ‘Bondage’ wherein models are “tied up like prisoners,and in a way they had to break free.”
The hunt for the ‘one’ started from November 9. Ramp walkers even have to dress up in animal costumes like those sported by advertisements for the People for Ethical Treatment of Animals (PETA). Contestants are challenged to give the best camera capture with the feel of a captured animal.
“You will be surprised to know that the costume for the ‘animal theme’ has been designed by college students. We gave them a budget out of which they have done an extraordinary job. Though the costumes are not perfect,but it was a good try,” says the designer.
Unlike previous years,this year’s hunt does not have elimination rounds or comebacks with the winner being decided at the end of every challenge and a grand winner at the finale.
“This time the challenges are more modelling related. We are looking for the best models. With no elimination,every episode will have a winner and will get different gratification or reward each week,” says Arati Singh,head of the channel which is airing the show.
“As a judge I am looking for attitude,beauty,and a very pretty face with a professional persona and flawless body. I am looking for someone who is candid and comfortable in front of the camera. Someone who will be able to grow on the show with full potential,” says Lisa.
She says that for the calendar a beautiful body is one which is well-proportionated.
“In this swimsuit calendar we are looking for a well toned body with great physique and appealing in a swimsuit,” she adds.
While the entire TV series has been shot at a luxury resort Dusit Devrana near Gurgaon,shoots for the calendar,itself will continue to be shot at an exotic international location just like every year.
The hunt concept was conceived in 2010 with aspiring models making space in the calendar,which has contributed ti the launch of acting careers in Bollywood other Indian film industries.
Angela Jonsson,the winner of 2011 hunt,was voted one of “50 Most Desirable Women in India” in 2011.
“The calendar is all about the element of sexiness,” says celebrity hair dresser Rod Anker,who will dress the models in accord with themes.