The promotions for YRF’s next offering ‘Ladies V/s Ricky Bahl’ have started with aplomb,with the screen space given to their new find Ranveer Singh. However,the question on many minds currently is,where are the ladies?
The media campaign is currently dominated by the ‘Band Baaja Baarat’ star,who features in multiple get-ups in the music video,’Aadat Se Majboor…’. The leading ladies however,are conspicuous by their absence.
“Really,where are the ladies”,quiz film enthusiasts. “Agreed that Ranveer is quite hot-n-happening ever since his debut and has managed to be awake in audience’s memory right through the year gone by. However,one does miss the presence of ladies here. Thankfully,Anushka Sharma is now visible with ‘Jazba’ but where are the other three young ones – Parineeti Chopra,Dipannita Sharma and Aditi Sharma?”
Well,one does expect this to be a part of some well formed strategy by the makers as they wanted to establish the character of the central protagonist,a conman played by Ranveer first. However,if one thought that in next four weeks to come,each of the four girls would have a week each to their name then well,that too isn’t quite happening.
“The only actress who will be promoted before the film’s is Anushka Sharma”,confirms a source. “She has the biggest presence in the lot,with four films to her name (which include three YRF successes).”
Parineeti Chopra,Dipannita Sharma and Aditi Sharma won’t be enjoying as much luck though as they are being kept off media right through the film’s promotional drive.
The makers have their own take on the situation. Rafiq Gangjee of Yash Raj Films said,”Every film sets and demands its own marketing and promotional strategy. For ‘Ladies v/s Ricky Bahl’,we felt that it would be so much nicer to let everyone first discover the debutant talent within the world of the film. It will make their introduction more meaningful and respectful. We would prefer their performance to speak first.”
