Shraddha has been roped in to be part of an advertisement campaign but Katrina remains as the product’s face.
“Our association with Katrina is the most vital one as she leads innovation and equity on the brand. As per the current plan in April we release a big news on celebration 10 years. The media is very well aware that she (Shraddha) is the addition to the roaster for the brand and is in not a replacement,” a spokesperson for Veet said.
Katrina, 31, has been endorsing the product for seven years now.