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Wednesday, July 18, 2018

Is Akshay promoting CC2C in India enough?

A section of the industry feels that Nikhil and Akshay should've been in Mumbai,promoting ‘Chandni Chowk To China’.

Written by BollywoodHungamaNewsNetwork | Mumbai | Published: January 13, 2009 10:34:11 am

Everyone knows that the ‘Chandni Chowk To China’ team of director Nikhil Advani and actors Akshay Kumar and Deepika Padukone have been touring various cities in U.S.A.,Canada and U.K.,holding premiere shows of the film,which have been attended by several heavyweights from the international community. The film has generated tremendous curiosity in the international markets and is expected to be a huge opener there,consolidating and cementing Akshay’s status further.

But a section of the industry feels that Nikhil and Akshay should’ve been in Mumbai,promoting ‘Chandni Chowk To China’ to the optimum in the desi market. The last-minute push,so essential for every film,is being missed sorely because of the absence of Akshay and Deepika,they feel.

When this writer pointed it out to Akshay and Nikhil [they’ve reached U.K. for the London premiere of the film,Akshay decided to set the matters straight. “Warner Bros. and I know that we don’t need to publicize myself in India. They [the Indian audiences love me for who and what I am. It’s the rest of the world we’re worried about. Besides,I’m trying to put Chandni Chowk on the global map,attempting to take India globally. We’re a brilliant industry in a wonderful country,why shouldn’t we scream and shout about it? Anyone who thinks otherwise sounds ashamed to me,” Akshay retorts.

Akshay also feels that if a film like ‘Chandni Chowk To China’ works internationally,it’ll open the doors for other Bollywood producers and films. “Everyone benefits jab business badhta hain,” he states. Well said!

Meanwhile,Akshay,Deepika and Nikhil will embark on a multi-city tour in India,as part of the promotions,once they return on Wednesday. Bollywood Hungama

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