He has established himself as a filmmaker but it would be more apt if one referred to Anand Gandhi as an entrepreneur. The director launched his production house, Recyclewala Films, in 2010 with his directorial debut, the internationally-acclaimed Ship of Theseus. He then formed Recyclewala Labs to look beyond the medium of cinema alone. As part of this venture, Gandhi also had on board stage practitioner Alok Ulfat to dabble in theatre.
Now, Gandhi is set to launch his latest venture. Titled ElseVR, this company will create virtual reality content. Among the latest technologies in the consumption of content, virtual reality allows a 3D experience without having to go to a film theatre. “All one needs is a smartphone, an app and the Google Cardboard,” says Gandhi.
The Google Cardboard, priced upwards of Rs 300 and available on online shopping sites for gadgets, is shaped like a pair of spectacles made using cardboard and two special lenses. Once strapped around the user’s head with a smartphone placed in the designated slot of Cardboard, it transports them into the world of virtual reality content.
Gandhi’s company will be generating content especially suited for virtual reality, such as short films, narrative fiction, games and tour guides. He will also be offering end-to-end solutions, along with the technology. “Since we want to offer cutting-edge content, the Recyclewala team of writers will be working on it. We have already purchased the 3D rigs and cameras to capture a scenario from every possible angle. Even the VFX specialists are on board,” says Gandhi, who is tying up with mobile phone brands for content distribution.
The company will be launched in a few days and content will be made available by the end of this year.