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Bhaag Milkha Bhaag remains in the race,collects Rs 70 cr

<i>Bhaag Milkha Bhaag</i> collected Rs 16.5 crore in its second weekend,taking the grand total to Rs 70.2 cr.

Written by Onkar Kulkarni | Published: July 26, 2013 5:30:40 am

Last week,two commercial films,Irrfan-Arjun Rampal starrer D-Day and Shruti Hassan-Girish Kumar starrer Ramaiya Vastavaiya released,with the latter faring better.

“Friday morning had movie goers queuing up for Ramaiya…,it was only after a few shows that D-Day started doing better,” says Girish Wankhede,General Manager Marketing and Public Relations for Cinemax India Ltd.

The all-India Cinemax average occupancy of Ramaiya Vastavaiya was 50 per cent and D-Day was 55 per cent on the opening weekend.

At single screens,Adil Sheikh,General Manager of G7,Mumbai,was concerned considering the Ramazan month,but the collections proved otherwise.

He says,”D-Day did not have a huge star cast,likewise Ramaiya Vastavaiya had a fresh pairing. Luckily,things fell into place and people were flocking to watch the films.”

Money Matters:

G7 had two shows for D-Day at Galaxy and two in Gemini. The overall weekend collection was,Rs 1,94,865 and Ramaiya Vastavaiya,with four shows in Gaiety,earned Rs 3,53,389.

Trade analyst Amod Mehra says,”Girish Kumar’s debut film was average,but nothing to feel bad about as it fared well despite having a fresh pairing. Also,it was a ’70s film,bhai-behen ka pyar,amir hero-garib heroine,yet it attracted the audience. While D-Day was appreciated,monetarily the collections were not extraordinary.”

Off-beat Performer: Besides the two commercial releases,Anand Gandhi’s Ship Of Theseus also released. Though it didn’t have a star cast,the movie was preferred by the classes and a younger audience. The extensive promotions and the backing of UTV Motion Pictures and Kiran Rao worked in the film’s favour.

The movie saw a limited release,with only 22 screens all over India. Releasing at centres such as Mumbai,Delhi,Kolkata,NCR,Pune and Hyderabad,it made a collection of Rs 26 lakh at the box office.

Wankhede says,”Considering that it had limited shows at Cinemax,it received 60-70 per cent occupancy. It has got good word-of- mouth publicity.”

Gauging from the film’s performance on weekdays,theatre officials took a decision on whether they wanted to increase the shows of the film or not.

Meanwhile,three Hollywood films released last week — White House Down,Red 2 and Turbo,out of which the Channing Tatum and Jamie Foxx starrer White House Down was appreciated.

Magic Continues: Between three Hollywood films and two Bollywood movies that released the previous week,Farhan Akhtar starrer Bhaag Milkha Bhaag continued its good run at the box office.

“The Milkha Singh biopic continued to stay ahead of all films that were screened at the box office,” says Mehra. As per Adarsh’s report,Bhaag Milkha Bhaag collected Rs 16.5 crore in its second weekend,taking the grand total to Rs 70.2 crore.

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