September 16, 2009 5:08:01 pm
Beyonce is all set to launch her own fragrance under a multi-million dollar contract with world-famous perfumers Coty.
As quoted Beyonce as telling WWD.com,”For me,fragrance reflects a woman’s attitude and unique sense of style.
“While I love various perfumes,I haven’t found a scent that truly personifies me as a woman. Working with Coty,I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”
The exact amount of the deal is not known but experts believe the 28-year-old star could take home about 20 million dollars in the next three years.
The still-to-be named scent will be ready for sale in 2010.
Perfume business is not new for the hitmaker who is already the face of Emporio Armani’s Diamonds perfume and has earlier promoted True Star fragrances for Tommy Hilfiger.
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