From Lalitaji to the Liril girl, here’s a look at popular ad-filmmaker Alyque Padamsee’s creations

Popular ad-filmmaker, theatre personality and actor Alyque Padamsee passed away on Saturday in Mumbai. The theatre giant was an icon in the advertising world, having created and directed several advertisements that resonated with people across the country. He was also the man behind the famous Liril ad which featured ‘the girl under the waterfall.’ His other creations include the Cherry Blossom shoe polish ad and the Hamara Bajaj advertisement. Take a look at some of Alyque Padamsee’s creations here.

Also read | Ad-filmmaker, theatre doyen and actor Alyque Padamsee passes away at 90

Surf Excel’s Lalitaji

One of his finest creations was Surf Excel’s Lalitaji. Lalitaji’s matter-of-fact manner of stating things and educating people on value and quality struck a chord with the viewers.

The popular Liril commercial

Nothing said ‘bath time’ like Alyque Padamsee’s Liril soap ad. Seeing the woman in ad making a splash in the water and having fun as she got ready to face the world was something that spoke to everyone.

The Cherry Blossom advertisement

And then there was of course the shoe polish ad of Cherry Blossom featuring an actor mimicking Charlie Chaplin.

The Bajaj commercial

The world sang “Hamara Bajaj” along with the actors featuring in the famous two-wheeler advertisement. And it was all thanks to Padamsee’s vision which could align itself completely with the audience.