Films from two popular franchises clashed at the box-office.
One an import from Hollywood,Iron Man 3 and the other from Bollywood,Aashiqui 2,the sequel to the 1990 hit film Aashiqui.
While both movies were targetted at the youth,reports suggest that the Bhushan Kumar- Mukesh Bhatt co-production venture would have done even better had Iron Man 3 not released on the same day.
We found potential in both the films and hence gave equal number of shows to both Iron Man 3 and Aashiqui 2.
While the Aditya Roy Kapur-Shraddha Kapoor starrer received an average,first weekend all India occupancy of 50 per cent,the Robert Downey Jr starrer Iron Man 3 got 70 per cent all India occupancy in its first weekend, says Girish Wankhede,General Manager,Marketing and Public Relations for Cinemax India Ltd.
As per the official figures,Iron Man 3 earned an all India collection of ’20 crore in its opening weekend.
The response to Iron Man 3 over the weekend is phenomenal.
The film has performed very well in all languages Tamil,Telugu,Hindi and English.
Dubbed versions contributed more than 40 per cent of the overall collections,which reflects the popularity of this franchise all over.
The films phenomenal performance in 3D is also an endorsement of the fact that the medium is gaining tremendous popularity in the market, Gaurav Verma,Director – India Theatrical Distribution,Studios,Disney UTV.
According to trade analyst Amod Mehra,the producers of Aashiqui 2 made good money at the box-office,especially considering the films low budget of ’12 crore.
The film received a steady response on Friday and Saturday,but on Sunday the collections jumped by 25 per cent.
While,trade analyst Vinod Mirani states that the movie collected ’17.
75 crore in its opening weekend,the official figures presented by T-Series,suggest that the movie collected ’20.
50 crore during the period.
Apart from Iron man 3,the only thing that went against the film is the anti-climax.
Otherwise,it keeps the young audience hooked.
The movie also has great music and is doing well throughout India at both single screens and multiplexes.
The movie is safe,nobody will lose money.
If Aashiqui 2 sustains throughout the week,then it can be declared a hit, expresses Mehra.
Talking about the films success,T-Series head honcho,Bhushan Kumar says,We are overwhelmed with the response and success of the film.
Its good news that we have got a great weekend collection of ’20.
I am happy to give it the right nudge in its marketing and promotions.
We have successfully managed to do all this in a short span of time. However,television actor Hussain Kuwajerwala and Anjali Patil starrer Shree that released last Friday went unnoticed.
Ek Thi Daayan sustained through its second weekend at some multiplexes.
The film performed well only during select shows,especially the late night ones.
With Shootout At Wadala releasing on Friday,all eyes are now set on the John Abraham-Anil Kapoor starrer.