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‘3 Idiots’ shatters all records

Its business has surpassed not just ‘Ghajini’,but also the expectations of the industry.

I need to discover a new term for the stupendous business of ‘3 Idiots’. Historic,earth-shattering,smashing,rocking,astounding,record-shattering,fantabulous… ‘3 Idiots’ has gone beyond these terms. Its business has surpassed not just ‘Ghajini’,but also the expectations of the industry. All calculations and predictions have gone for a toss,with ‘3 Idiots’ setting new records at practically every centre of India.

Everyone keeps asking me,kitna business karegi? Sorry,I don’t have an answer for it. It’s akin to a hurricane right now and frankly,no one would be able to guess the numbers at this juncture.

The opening weekend was superb Monday was bigger than Saturday and Tuesday looks rock-solid too. The footfalls at plexes continue to swell and it only goes to prove that the aam aadmi is ready to put his hand in his pocket,shell out Rs. 200 to Rs. 300 to Rs. 500 for a ticket,provided the film is worth it.

As I see it,‘3 Idiots’ is sure to outperform ‘Ghajini’ in the domestic market. In fact,most distributors I spoke to [some of them also associated with ‘Ghajini’ feel that ‘3 Idiots is going to overtake ‘Ghajini’ by leaps and bounds. That’s great,isn’t it?

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Jab upparwala deta hain,chhapar phaad ke deta hain!

First published on: 30-12-2009 at 08:42:51 am
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