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Sunday, July 15, 2018

Ek Villain scores again at the BO

Bobby Jasoos and Lekar Hum Deewana Dil fail to impress

Written by Priya Adivarekar | Updated: July 11, 2014 1:00:37 am
Ek Villain Ek Villain

Who would have thought that a film in its second weekend will actually score higher than the new releases? The last weekend proved just that, as Ek Villain continued to hold fort, helping the film smoothly cross the Rs.90 crore mark. The overall total of the film now stands at Rs.92.88 crore nett and going by the response, it looks like the film will soon enter the Rs.100 crore club. Amongst the new releases, it was the Vidya Balan starrer Bobby Jasoos that got a slightly upper hand, as the film earned Rs.7.58 crore nett during the opening weekend. Lekar Hum Deewana Dil starring newbies Armaan Jain and Deeksha Seth unfortunately failed to attract the audience, as it just earned a total of Rs.1.5 crore nett in the first three days.

Dull opening

Although there was a lot of pre-release hype around the disguises sported by Balan in Bobby Jasoos, the film hasn’t been able to garner enough footfalls. Ditto with Lekar Hum Deewana Dil, Armaan and Deeksha’s launch vehicle, which was also well promoted. According to Gautam Dutta – COO, PVR Cinemas, the average occupancy of Bobby Jasoos was around 45 per cent, while Lekar Hum… saw only 20 per cent turn out. Trade expert Vinod Mirani says, “Bobby Jasoos was much publicised. But, the film had a very weak opening day and it managed to improve only symbolically, as most films do on Saturday and Sunday. On the other hand, Lekar Hum… has been rejected by the audience.”
On Friday, Bobby Jasoos was able to collect Rs.1.78 crore and trade experts were hoping that they might see a jump due to positive word of-mouth, but Saturday saw slight growth with just Rs.2.58 crore, while Sunday too failed to witness a good response, raking in Rs.3.22 crore; taking the overall weekend total to Rs.7.58 crore nett. “The response was very bad for both the films. Keeping the ticket rates of G7 in mind, both the films managed to get around 60 – 70 per cent occupancy. But from Monday, bookings have dropped drastically and it doesn’t look like these films will sail through.” mentioned Manoj Desai of G7.
Trade expert Taran Adarsh says, “After the thunderous response to Ek Villain, the business slumped as both Bobby Jasoos and Lekar Hum...received a poor response across the country. In fact, the two films have fared badly in key international markets as well. Although Bobby Jasoos is marginally better.” The Vidya Balan starrer has performed decently in UAE – GEC and the weekend international total of the film stands at Rs.2.67 crore gross. The international weekend collections for Lekar Hum… in Australia and United States of America stands at Rs.6.25 lakhs gross.

Reign of the villains

Mohit Suri’s Ek Villain continued to rule. At PVR chain of cinemas, the second weekend occupancy of the film was at par with Bobby Jasoos. “Ek Villain continues to dominate in a fantastic way, making it Ekta Kapoor and Mohit Suri’s highest earner so far, as the gross figures have already crossed The Dirty Picture and Aashiqui 2’s collections.” While Friday collections stood at Rs.4.30 crore, Saturday went up by Rs.5.10 crore and Sunday was best at Rs.6.28 crore, taking the overall total to Rs. 92.88 crore nett. “After the strong opening weekend, Ek Villain is enjoying a good run as the film has been appreciated for it’s story and music,” mentioned Mirani. In key international markets too, Ek Villain performed decently in United States of America, Canada and Australia, earning Rs.4.81 crore gross.

International wave

Among the Hollywood releases, The Fault In Our Stars, based on the popular book with the same name, has earned Rs.1.8 crore nett in the opening weekend. Transformers: Age of Extinction continued to rock in the second week as well, with close to 50 per cent occupancy at PVR chain of cinemas in India.
The Kiron Kher starrer Punjabi film Punjab 1984 has done good business in international markets including Canada, United Kingdom, Australia and New Zealand, earning Rs.7 crore gross in the opening weekend. Meanwhile, The Lunchbox starring Irrfan and Nimrat Kaur continues to dominate Germany in it’s 33rd weekend with 19 screens, taking the gross total in the country alone to Rs.10.23 crore.
With only one Hindi and English film each releasing this Friday, the focus is now on Humpty Sharma Ki Dulhania. “All eyes are now on Humpty Sharma… since both the songs and promotions of the film are in top gear,” stated trade expert Girish Johar. Dutta agrees and adds, “As for Dawn of the Planet of the Apes, the special effects and theme will be the main draw.


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