For a very long time,the Indian film industry has been putting characters in boxes,and the way they dress up defines these clichés. So,the heroine wears muted colours and silk-satins while the vamp flaunts darker shades and edgy silhouettes. This is now changing,and the best example of this change is the way the wardrobe of the girl next door has gone through a makeover in our films. She is now exploring fashion and has a style sense that she is conscious about.
I assisted Gopika Malkan during I Hate Luv Storys in which Sonam Kapoor plays a simple,everyday girl but she is trendy too. She is concerned about how she looks and wears colourful tops and dresses. Likewise,in Yeh Jawaani Hai Deewani,Deepika Padukone is a nerd but just look at her. Just because you are a geek doesnt mean you have to be dressed in a shoddy manner. They too,make the effort and thats what we see all around us,then why not in cinema? Irrespective of the upbringing and your personality,everybody has some sense of fashion. Look around us,arent we all like this?
Indian cinema is now embracing this aspect and we are becoming more realistic about the kind of clothes that characters wear on screen. Clothing is becoming more character-driven in Bollywood. What you see TV or at fashion shows is not fashion. Its what we see around us that truly defines style.
The girl next door in films dresses in a way that the audience can relate to. If you can identify with the character,then you should be able to associate with the clothes she wears. While growing up,most of us went through that phase when we wore ripped jeans and shorts with a grunge look,and grew out of it eventually. Kalki Koechlins character in Yeh Jawaani…,for which I designed costumes as did Manish Malhotra also faces this. We laugh about it now and while watching Yeh Jawaani…,thats the feeling that this young generation of college students get. So do people who have already been through this stage. Its so important to be able to relate to real-life people. after graduating in Economics,I began working with an export house in Mumbai where I assisted a designer. I am a self-taught costume designer and a lot of my own design philosophy comes from the people I meet on an everyday basis and those I hangout with. Thats what I try to show while designing for a film the characters should look like someone we know. Thats how they remain real.