Urmila Matondkar disappoints in Blackmail song Bewafa Beautyhttps://indianexpress.com/article/entertainment/bollywood/urmila-matondkar-blackmail-song-bewafa-beauty-5106689/

Urmila Matondkar disappoints in Blackmail song Bewafa Beauty

Urmila Matondkar, the “Chamma Chamma” girl turns to a "Bewafa Beauty" in the new Blackmail song which goes by the same name. But this typical Bollywood item number fails to live up to the benchmark the yesteryear actress had set for herself.

urmila matondkar in blackmail song bewafa sanam
Urmila Matondkar returns to the silver screen after ten years in Blackmail song Bewafa Beauty.

Urmila Matondkar, the actor who won hearts with her ace acting and dancing skills in the 90s, is back on the silver screen and how. The “Chamma Chamma” girl turns to a “Bewafa Beauty” in the new Blackmail song which goes by the same name. But this typical Bollywood item number fails to live up to the benchmark the yesteryear actress had set for herself.

While “Bewafa Beauty” is sung by Pawni Pandey and composed by Amit Trivedi, it has been penned by Amitabh Bhattacharya. The visuals follow Urmila dancing in a shady bar and there is something about her expression that makes us realize that she is as uncomfortable donning this avatar as the viewers are. The unscrupulous lyrics and crass setting just don’t gel with our “Aa Hi Jaiye” girl.

Abhinay Deo directorial Blackmail witnesses the comeback of Urmila after a decade. The last we saw her spilling magic in the movie theatres was when she did a special dance number “Mehbooba Mehbooba” in Ram Gopal Varma’s Aag. Deo also shared how he didn’t want a “come-and-go” item number in the film, rather a song that adds meaning to the film. He said,”Initially, there was no song in the film. But when we were discussing the film creatively, Bhushan, being T-Series and having a keen ear for music, felt that there should definitely be a lip-sync song. I already had an idea of including a song which could take the story ahead. I did not want an item number that comes and goes. We knew that the song should be able to say something in the film. By its name, ‘Bewafa Beauty’ states that it is about a beauty who is unfaithful, which is the premise of the film — a man whose wife is cheating on him.”

Deo also revealed how he aimed to revive the memory of similar songs from the past with Matondkar. He explained, “Firstly, Urmila is a massive star, she is not an item girl. We were not looking for an item girl for this song. We wanted a performer, someone who has tremendous value as a star in the audience’s mind. We also wanted someone who has not come in front of the silver screen for a while now. From all the names we came up with, I personally believe that the biggest and best name is Urmila. She fit the bill perfectly, is gorgeous, and is an incredible dancer — a perfect match for the song and film.”


The look of the actor for the song was shared by the makers in a series of tweets earlier. T-Series’ Bhushan Kumar also remarked how the team wanted a naughty and humourous song with Urmila, “Although Irrfan’s character in Blackmail is in a situation no man would want to be in, the mood of the film is tongue-in-cheek. We wanted a song that would be naughty and humorous without being vulgar. “Bewafa Beauty” is that song. With Amitabh Bhattacharya’s wicked lyrics set to Amit Trivedi’s racy composition and Pawni Pandey’s spicy voice, picturised on a huge, magnetic star like Urmila Matondkar, this song is set to burn the airwaves in an already scorching summer.”

Apart from Irrfan, the film has an ensemble cast including Divya Dutta, Kirti Kulhari, Arunoday Singh and Omi Vaidya. Also, the film has brought together singers Baadshah, Guru Randhawa, Amit Trivedi and rapper Divine for its music album. Produced by T-Series and RDP Motion Pictures, the film will hit the theatres on April 6, 2018.