Thugs of Hindostan is all set to hit screens on November 8 and the makers of the film are leaving no stone unturned to make the promotions of the film as interesting as possible.
Google Maps has collaborated with the team at Yash Raj Films (YRF) where one can choose to let Aamir Khan accompany them on their driving adventures using Google Maps for the next two weeks. Yes, you read that right!
“We are truly excited to bring a first-time India-specific entertainment experience to Google Maps in India. As people gear up for Diwali and to watch Thugs of Hindostan, we wanted to do our bit by making their driving journeys more fun and playful. We wish the movie every success,” said Neha Waikar, Product Manager, Google Maps in a statement.
To get started, all you need to do is first update your app from Google Play or the App Store. Next, after typing your destination, simply tap the image of Aamir Khan’s character Firangi found on the bottom right of your Google Maps app. You’ll then see a prompt to enable the experience.
— Yash Raj Films (@yrf) November 1, 2018
Once enabled, you’ll see the navigation arrow replaced with Aamir’s character from Thugs of Hindostan riding his pet donkey as he does in the movie. Google has also enabled the catchy dialogue from the movie as the voice commands, such as this popular one, “1,2,3…quick march”!
“As YRF, we are on the journey to create many firsts with Thugs of Hindostan. It’s not only the biggest Bollywood movie produced till date but also for the first time ever brings together two legends of Indian Cinema, Mr Amitabh Bachchan and Mr Aamir Khan,” said Manan Mehta, Vice President – Marketing and Merchandising, Yash Raj Films.
He added, “So we had to think of creating a first time, unparalleled and unrepeatable marketing idea to promote this film. And in Google Maps we found a perfect partner to do so.”