The ‘Katti Batti’ team goes digital

The makers of forthcoming film, 'Katti Batti' starring Kangana Ranaut and Imran Khan have adopted a special digital strategy.

By: Express Web Desk | New Delhi | Published: July 25, 2015 2:31:18 pm
kangana ranaut, imran khan, katti batti, katti batti trailer, kangana, imran, kangana imran, kangana ranaut in katti batti, entertainment news Unlike the usual practice of makers themselves cutting promos from the film itself, director Nikhil Advani has shot a couple of promos with his lead actors.

The makers of forthcoming film, ‘Katti Batti’ starring Kangana Ranaut and Imran Khan have adopted a special digital strategy. Unlike the usual practice of makers themselves cutting promos from the film itself, director Nikhil Advani has shot a couple of promos with his lead actors.

The promos were made keeping in mind the plot of the film and have been released on a digital platform. They also explain the katti batti concept.

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“The digital space is consistently growing and so the idea of investing in shooting of the promos especially for this space was a fruitful one. Majority of the people today consume information online,” said Advani.

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