September 15, 2016 5:07:12 pm
One couldn’t be happier that Shah Rukh Khan is using his stardom for a much needed social cause. The superstar, who is the brand ambassador of an automobile brand, featured in three different advertisements, advising his viewers about road safety.
Rash driving, drunk driving and not putting on seat belts have been the leading causes of road accidents and deaths. Taking on these three vital issues, the actor was featured in different advertisements advising his viewers to drive safely and encouraged car owners to utilise the mechanical facilities provided to them by the automobile companies.
The company have not cited any real events but have shown casual conversations between a father and a son, a shopkeeper and a customer. Superstar Shah Rukh Khan, much like an invisible angel made his presence for a few seconds and shared car ‘gyaan’.
Another positive highlight about this advertisement on road safety is how they have hashtagged it as #BeTheBetterGuy. Being safe is being better. While the attempt to appear cool by speeding may end in a mishap, or worse, death.
Best of Express Premium
Watch the films below :
The message in this film highlights the use of seatbelts while driving and asks you to ‘Be The Better Guy’.
A lot of hassle can be avoided if you lower the speed.
You can drink. You can drive. But you cannot do that simultaneously.
Remember the time when Shah Rukh Khan made us wonder what was he thinking while advertising for Lux and Fair and Handsome? We knew he deserved much better and we are glad that he has chosen the right ads.
🗞 Subscribe Now: Get Express Premium to access our in-depth reporting, explainers and opinions 🗞️
- The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.