Shah Rukh Khan’s KKR is ‘bigger than his movies’, says Karan Johar: ‘He is not just adding presence, he is obsessed’

ALSO READ | ‘I had to go into the depths of my evil’: Anubhav Sinha on the ‘disgusting’ challenge of filming Assi’s graphic opening

Karan added, “Shah Rukh Khan bought a cricket team when it started decades ago, look at the valuation today, why is it? It is because SRK is obsessed, passionate and sincerely active about his liaison with KKR. He is not just adding presence in that stadium or giving his name to that partnership. It is because he strategises, he engages, he obsesses, he gives hours of his time to that liaison. That is why it is such a profitable venture for him and that is why it’s probably bigger than any business in movies that he is engaged with.”

Alia Bhatt and Katrina Kaif are ‘genuinely engaged’ with Ed-a-Mamma and Kay Beauty

Karan then also spoke about Alia Bhatt’s Ed-a-Mamma and Katrina Kaif’s Kay Beauty and said that they are also just as engaged with their businesses. “With Kay Beauty, Katrina genuinely engages. I am telling you the success stories. I know what Alia puts into Ed-a-Mamma.”

Karan said that the customer can always tell if a celebrity is just lending their name to the brand, or if they are actually engaged with the company. “My first thing is how engaged will you be? Or are you fake engaging? Are you just posting videos? Are you just doing live Instagram videos? Are you just adding your name? Are you just doing paid partnerships but not having equity deals with it? Are you genuinely engaged?” he said.

Karan Johar decided to give up on the idea of street wear brand

With his own business ventures, Karan said that he wanted to start a street wear brand but quickly realised that there were many other global brands in the market. “I will be one of many,” he felt and switched to Tyaani, a jewellery brand, as that was his passion. “I knew that’s my passion hugely because I have grown up surrounded by my mother’s obsession with jewellery,” he said and added that he bought his mother her first solitaire when he had his first success with Kuch Kuch Hota Hai at the age of 25. Karan has been the face of the brand for a few years now, and is quite involved with the business on a regular basis.