Right from when Rajkumar Hirani’s ‘PK’ starring Aamir Khan and Anushka Sharma was first announced, it succeeded in getting not just the fans but the media curious about the film as well. Before its release, nobody had a sure understanding of what the film was about. Some said that Aamir Khan was playing an alien, while still others guessed that he was autistic in the film. But the plot was kept carefully under wraps, save for the almost-nude poster that got everybody’s attention.
Film-critic-turned-director Karan Anshuman told Screen magazine that why he thinks that this whole secret-route worked in favour of the film.
“I take the decision to watch a film on the basis of its cast, who has directed it, or the buzz it generates. I’d preferably like to watch a film with as little information as possible, so that I get surprised. If you over saturate yourself with a lot of information and do a lot of research before seeing a film, then there is very little left to discover,” he says.
Karan also said that it’s a myth that directors adopt this strategy because they fear someone might steal or leak their idea.
“When a filmmaker is not so certain about his product, he capitalises on the film’s content. Makers of low budget films or films that don’t feature A-list stars are also not secretive about their films; they highlight whatever they can to lure people to watch their films as they don’t have a star or a lavish backdrop that will ensure them a big opening. However, a film like Aamir Khan’s ‘PK’ which marks Rajkumar Hirani’s directorial comeback after five years and stars Aamir Khan who is a huge crowd puller can afford to be secretive about its story,” he explains.
He also gave the example of how Hollywood filmmakers reveal just the right amount of the film in trailers. “For a viewer, there is nothing more rewarding than discovering a sub plot, unknown to them in a film. It’s equivalent to reading a book without even reading its synopsis on the back cover and buying it instinctively, or solely on the basis of the reputation of the author. You get absorbed in the story and to your surprise, you wind up loving it!”
Karan further says that filmmaker here have now realised the disadvantages of revealing too much information. “If they give away everything in a trailer, then the film’s plot can be deconstructed. It then becomes the journey about how the film has been made, rather than the anticipation of what will follow next.”
Aamir Khan-starrer ‘PK’ earned Rs 95.21 crore at the box-office in the weekend. ‘PK’, directed by Rajkumar Hirani and co-starring Anushka Sharma, released on December 19 in around 6000 screens all over including 5200 in India.
“PK collected record Rs 38.24 cr on Sunday which is 30 per cent growth from Saturday, taking the film’s total weekend net collection to Rs 95.21 crore (Friday: 26.63 crore; Saturday 30.34 crore and Sunday 38.24 crore),” said a statement from the film’s producer.
The film got positive response from the audience and critics for its gripping storyline and powerful performances.
(With Screen Inputs)