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This is an archive article published on December 12, 2013

Salman Khan begins ‘Jai Ho’ campaign with promo unveiling

'Jai Ho' promotional activities are set to kick today.

Less than 50 days remain now for the release of Salman Khan’s ‘Jai Ho’ and with Eros stepping in as co-producers on the film with Sohail Khan,the promotional activities are all set to kick-start today. Though it is a norm to be releasing the First Look poster of a film way in advance and the theatrical promo at least two months before the release date,the holdup period for ‘Jai Ho’ has been pretty much akin to Salman teasing his diehard fan base that has been waiting rather impatiently for months now.

“It was understandable since the idea here is to make less as more. The First Look poster too was kept on hold for a while before being unveiled earlier this week,” a source quips,”Perhaps this is Salman’s own way of creating curiosity around the film since it has been talking for itself all this while.”

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