In a one-of-a-kind initiative, the film’s team launched drones fitted with lights into the sky to form a unique Brahmastra logo at Kumbh Mela.
In total, over 150 drones were used for this unique promotional activity and they were flying as high as 150 meters from the ground.
A video from the event was shared on Tuesday.
Ayan Mukerji also shared an animated poster of his fantasy drama on his Instagram handle. He captioned it, “Part 1: Love #brahmastra (P.S.: going to take some getting used to this new Instagram life)”
Not much official information has been shared about Brahmastra so far.
Dharma Productions also shared an adorable video of lovebirds Ranbir Kapoor and Alia Bhatt on its twitter handle.
It’s about to begin, look ‘up’ and you’ll be ready to witness magic! Tune into https://t.co/aKcEQVFlN0 to see it LIVE from the #Kumbh2019!✨#Brahmastra@SrBachchan #RanbirKapoor @aliaa08 @iamnagarjuna #AyanMukerji @karanjohar @apoorvamehta18 #NamitMalhotra @foxstarhindi pic.twitter.com/RKCCHHT3Q5
— Dharma Productions (@DharmaMovies) March 4, 2019
Here are some pictures from the launch event: