Actor Irrfan Khan, who has impressed cinegoers with his role of an investigating officer in “Talvar” and will next be seen as a suspended police officer in “Jazbaa”, believes that the total money spent on a film’s promotion and marketing is a “burden”.
“This (promotion) is a burden on film making. We should have a limit on it and reduce the amount. Sometimes the ratio is 1:1. I think this is a waste of money,” he told IANS.
“Because of large money spent on promotion the film sometimes suffers, the director who has made a good film, the burden of promotion inevitably comes on the film. And the directors and actors are judged by the business the film is doing,” he added.
Irrfan suggested endorsement should be limited to awareness about a film that is coming.
“Audience decides what to watch or not on the trailer. Besides that all what we are doing is filling the space. I don’t know how many people come to watch a film only because of promotion. Just an awareness and trailer that’s enough for a film to get a fair audience,” he added.
Earlier “Jazbaa” director Sanjay Gupta had also tweeted that “the smartest ones are not marketing strategists”.
“It is the audience that knows and smells a film just by its trailer. All else is a reminder,” he wrote on the micro-blogging site.
“There is a very long list of films that went to every nook & corner of the country to promote and sank without a trace at the box office,” he added.
Irrfan Khan also says that the film “is a roller coaster ride” and they did not find anything difficult or challenging in portraying their characters on-screen.
“There was no difficulty in this movie. There was always fun and excitement…’Jazbaa’ is not a film where you are deciphering a role or trying to understand somebody by going into the psyche of the character”, Irrfan, who is essaying the role of a suspended police officer in “Jazbaa”, told IANS at a press conference, while promoting the film here.
“This movie is out-and-out roller coaster ride and there was no challenge,” he added.
The actor, who also portrayed the role of an investigating officer in Meghana Gulzar’s “Talvar”, based on the 2008 murder of 14-year-old Aarushi Talwar and her family’s domestic servant Hemraj, praised Sanjay’s distinct style of filmmaking.
“Sanjay Gupta has a particular style, I am coming from a different way of working so when two different types of projects come together they create dynamics…given the fact that if you believe in ‘do kadam tum chalo aur do kadam hum chalein’ (you walk two steps and I walk two steps) then the picture comes out right. It was his (Gupta’s) dynamics and my way of working…it was always fun,” he said.
The film is set to hit the screens on Friday.
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