Vinod Kapri’s Pihu receives backlash for its promotional gimmick

Vinod Kapri directorial Pihu is being called out on Twitter for its promotional gimmick. People have been receiving calls from a number, and upon answering, the receiver hears a wailing sound from a child asking for help.

By: Express Web Desk | New Delhi | Published: October 27, 2018 8:28:07 pm

pihu reactions Vinod Kapri directorial Pihu is being called out on Twitter for its promotional gimmick

Vinod Kapri directorial Pihu is being called out on Twitter for its promotional gimmick. People have been receiving calls from a number, and upon answering, the receiver hears a wailing sound from a child asking for help and then the call abruptly gets disconnected. However, when people try to call back, they instead get a message in turn with the Pihu trailer link.

People on Twitter have lashed out at the makers for promoting the film in such a manner. One Twitter user, Umesh Chandra, shared on the social media site, “Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link. It turns out, of #Pihu’s trailer. A horrible idea, inhuman and desperate promotion strategy. @vinodkapri.”

Another Twitter user, Rashma Shetty, tweeted saying, “I’m not sure how cool is this promotional gimmick #Pihu.”

“Did I just get a call from a hysterical child called Pihu asking for help ???? And this is a film promotion? The no is 7024820657 totally disgusting. I am so traumatised,” Twitter user Chuman Das shared.

Journalist Karan Bhardwaj called the promotional strategy “disgusting” in a tweet.

Pihu’s primary plot revolves around a 2-year-old girl who gets trapped in a house and has no way to escape from the place. The trailer describes the film as “every parent’s worst nightmare”.

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