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Decades before cancel culture, Madhubala survived an orchestrated smear campaign with a loaded gun and armed guards

Long before modern PR wars, Madhubala survived a targeted smear campaign that forced her to carry a gun. Discover why Raj Kapoor’s first heroine felt unsafe.

exclusive madhubala image from indian express archiveMadhubala was called 'box office poison' after she gave her first noticeable flop, and it all went downhill from there. (Photo: Express Archives)

In the last few years, the Indian film going audience has become increasingly privy to the mechanics of the PR-run activities that are often used to put a star on a pedestal, and sometimes such shenanigans are blatantly obvious when the target is to malign a star’s image. Amitabh Bachchan, Deepika Padukone, Varun Dhawan, Ranveer Singh, Shah Rukh Khan, and many others have been on the receiving end of such campaigns, and while the audience might think that this is a new form of marketing, these kinds of campaigns, in one form or another, have been a part of the film industry since the 1940s. And one of the first stars who suffered because of this was Madhubala.

Sampada Sharma has been the Copy Editor in the entertainment section at Indian Express Online since 2017. ... Read More

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