The pre-Diwali period is considered dull and lackluster for film business and this year too,the trend remains the same with the audience busy with festive preparations. During this period,it is the personal and familial responsibilities that take precedence,while the need to gratify their hunger for entertainment and films is pushed to the bottom.
Despite this,Rakesh Roshan certainly took the brave decision of releasing ‘Krrish 3’ on Friday (1 Nov) that falls well within the pre-Diwali phase,while,initially,he was looking at a Monday (4 Nov) release. So was this shift in the release date a wise decision? Well,despite the above-mentioned reasons,the film’s business has turned out to be great. This just goes to prove the power of content!
The magnificent start of ‘Krrish 3’ clearly proves that ‘Superhero’ films are here to stay,provided the marriage of content and technique is perfect.
Films like ‘Toofan’ [1989,’Ajooba’ [1991 and ‘Drona’ [2008 spelt doom for this genre. Not anymore. ‘Krrish 3’ has emerged as a game changer,considering the fact that the film manages to address the kids and adults both. Positive reviews and a strong word of mouth have certainly helped the film further.
Adding to the massive hype around ‘Krrish 3’,the digital promotions (handled by Hungama) played an equally important part in giving a massive boost to the overall promotions. The only sore point here has been the music,which,if outstanding,could have added around Rs. 10 cr to Rs. 15 cr extra to the overall BO kitty.
Now post the opening weekend figures,everyone is waiting with bated breath to see if ‘Krrish 3’ can break the record of ‘Chennai Express’ and ‘Yeh Jawaani Hai Deewani’,the two mega-hits of 2013,in the domestic arena.
However,irrespective of the record,Hrithik as a Superhero is here to stay,while the Roshans have created a legacy that will last for years to come.