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‘Krrish 3’ gets its own range of jewellery

'Krrish 3' jewellery line was not part of a marketing strategy,rather it evolved organically.

Written by EXPRESS FEATURES SERVICE | Mumbai | Published: October 7, 2013 4:25:19 am

There are works inspired by a tangible theme and then there are those that find their roots in a philosophy,or a belief.

For jewellery designer Farah Khan Ali,it was the latter that prompted her to come up with her most recent collection — the ‘Krrish’ line.

Essentially a set of 11 products that vary from pendants on silver chains,leather chord neckpieces (for men),lapel pins,mobile charms and masks,this is the first time that the jewellery designer has created a collection centred around a movie.

She also emphasises that this was an interesting project as the film doesn’t have any historical or mythological storyline.

“This line was not part of a marketing strategy,rather it evolved organically. I was discussing the film with Hrithik (Roshan,also her brother-in-law) when I realised that Krrish is not just about a superhero; it is about the superhero in all of us. Accordingly,I designed a special symbol resembling a bolt of lightning to capture the exemplary courage of the everyday hero,” she says,adding that the range — with prices starting at Rs 2,000 — is affordable.

Moreover,this pret line will be available along her fine jewellery pieces on her newly launched web portal.

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