Ittefaq’s promotional strategy has surely made the audience curious about what the makers are trying to hide. The film stars Siddharth Malhotra, Sonakshi Sinha and Akshaye Khanna. Its team had decided not to do any sort of promotions to keep the thrill and curiosity intact. However, knowing that this is a remake of the cult classic of the 11969 Yash Chopra directorial with the same title, it is for sure that many already have an idea about the story, its suspense, twists and turns. Hence, right before the film heads for its release, actors Akshaye Khanna and Sidharth Malhotra have requested the audience to stay tight lipped about it and avoid giving out any spoilers.
A few days ago Siddharth Malhotra, Sonakshi Sinha and Akshaye Khanna starrer Ittefaq hit the screens this friday, the buzz is that producers from South have already expressed interest in remaking the movie.
Says a source, “Abhay Chopra and Juno Chopra have been approached by a few South makers to sell the rights of their film. They want to remake the film in Telugu. Abhay and Juno have had several discussions and are also keen to give the producers the right to remake.”
While Sid and Sona’s film, is being co-produced by Karan Johar and Shah Rukh Khan along with BR Studios, the South makers want to acquire rights of the newer version. “Abhay and Juno won’t be making the film down South. Filmmakers from South have loved the promos and shown interest in the modern, more contemporary storyline,” adds our source. Another source reveals, “The makers have been offered a good price to sell the remake rights.”
— Karan Johar (@karanjohar) October 30, 2017
— Shah Rukh Khan (@iamsrk) October 28, 2017
— Shah Rukh Khan (@iamsrk) October 30, 2017
In the film, Sidharth plays Vikram Sethi, who is a suspect in two murders – his wife Catherine Sethi and Shekhar Sinha. Sonakshi plays Maya in the film, who is also being interrogated for killing her husband. Akshaye Khanna plays the cop trying to solve the murder mystery. The original version is till date considered one of the best thrillers and Karan Johar promises that this film will be no less.
The makers have decided not to follow the usual marketing route to promote the film on various reality shows with actors but they do have a plan to let the audience know about the film while keeping the mystery intact.