Too early to analyse Ittefaq’s box office collections, says Akshaye Khanna

Akshaye Khanna, Sonakshi Sinha and Sidharth Malhotra starrer Ittefaq started off slow at the box office but has been getting rave reviews. Akshaye Khanna, who plays a cop in the film, believes it is too early to analyse the box office numbers. Akshaye has been getting a lot of praise for his performance.

By: IANS | Mumbai | Published: November 5, 2017 11:45:11 am
Ittefaq, itefaq box office, ittefaq sonakshi, akshaye khanna, akshaye khanna ittefaq Akshaye Khanna is getting rave reviews for his performance in Ittefaq.

Actor Akshaye Khanna is getting a lot of appreciation for his performance in the murder-mystery Ittefaq. The film opened with great reviews but slow collection. The actor believes it is too early to analyse the film in terms of collection.

“It is too early to analyse the box-office or the film.. it just released yesterday (Friday) but the initial response that I got has been really positive… so we will analyse it later but right now it is extremely positive,” he said at the post-release press meet along with co-stars Sonakshi Sinha and Sidharth Malhotra.

Ittefaq, the remake of a 1969 hit, was made under three different, leading productions houses – Dharma Productions, Red Chillies Entertainment, and B.R. Studios, but Akshaye said there were no fights for the film.

“Sometimes there are fights, but in this film, nothing like that happened. Everything just went smoothly. Shah Rukh Khan and Karan Johar are good friends, but they have an amazing relationship with BR Studios and everyone is happy,” he said.

Akshaye also favoured the decision of less promotion for the films, as the audience usually makes up their mind with the first promo. “First audiences watch the promo of the film, they make up their mind whether they want to watch the film or not. After that actor of that film can do one interview or do thousands, I don’t think it makes much of difference but it definitely creates awareness.”

And Akshay believes that audience’s opinion does not change after watching the promo. “The decision they (audience) take after watching the promo of the film, it doesn’t change, this is my opinion,” he added.

Akshaye had taken a long sabbatical from films before making his comeback with last year’s Dishoom. He was then seen in the Sridevi starrer Mom.

The actor promised that he will do more films. “Yes, I will do more films now. I will make the announcement soon,” he said.

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