Emraan Hashmi,Vidya Balan’s Ghanchakkar to be a Box Office hit?

No wonder,with Emraan and Vidya coming together after The Dirty Picture,industry is hoping that there would be a turnaround next week with Ghanchakkar. Incidentally,the film is produced by Ronnie Screwvala and Vidya’s hubby Siddharth Roy Kapur for UTV.

“Emraan carries a tremendous fan following and whenever he has played to the gallery,his films have worked,” says an observer,”Even a niche Ek Thi Daayan took a decent opening and now Ghanchakkar is aimed at the masses. Also,Vidya is coming more than a year after her rather serious Kahaani. She is really having fun and her naughty act as an ‘over the top’ Punjabi woman could well be a turn on for her fans.”

Emraan’s last biggie Raaz 3,which was a mainstream commercial film,had turned out to be his biggest first day opener till then. On being asked whether box office numbers indeed matter to him,Emraan said,”Of course I want my new films to do better than my last ones. At the end of the day,you are known for your box office success and I won’t pretend that I feel otherwise.”

Says Siddharth Roy Kapur,Managing Director – Studios,Disney UTV,”It’s been a while since such a film has hit the theatres. Emraan and Vidya are of course actors par excellence and they are fantastic in this film. Ghanchakkar has been brilliantly directed by Raj Kumar Gupta,who after Aamir and No One Killed Jessica has certainly become one of the directors to watch out for. Ghanchakkar has dollops of humour,suspense and drama in a plot that will keep audiences guessing all the way through. It is an out-an-out entertainer.”