Ekta Kapoor: OTT platform offers choice of conveniencehttps://indianexpress.com/article/entertainment/bollywood/ekta-kapoor-ott-platform-offers-convenience-5369408/

Ekta Kapoor: OTT platform offers choice of convenience

Film and television producer Ekta Kapoor said that the new age digital entertainment platform offers a whole variety of content as per the satisfaction of the target audience.

Ekta Kapoor photos
Ekta Kapoor is known for making drama and supernatural shows on TV. 

Film and television producer Ekta Kapoor has said the new age digital entertainment platform offers a whole variety of content as per the convenience of the target audience. She is successfully making her mark in the digital entertainment space using the OTT (Over The Top) platforms.

Since Ekta is known for making drama and supernatural shows on TV which is quite opposite of her shows on the OTT platform ALT Balaji and films where she is experimenting with many progressive subjects of the society, she said, “Experiences changed over time, so films have to change based on that. The convenience OTT gives you is the choice that you have now. You don’t have to sit through a three-hour movie in a theatre even though you don’t like it. Don’t like something? Watch something else!”

Ekta was present at the Jagran Cinema Summit on Friday evening.

“Acceptance is the biggest word we should learn. I have as much fun making a show like Naagin as much as promoting a Lipstick Under My Burkha. Mobile is going to decide what people want to watch. They might want to watch both Nagin and Narcos or a romantic movie or a thriller, there’s a whole world out there!” she added.