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Banned in India, Satluj triggers record 374% surge in ZEE5’s overseas app downloads

Diljit Dosanjh's Satluj reportedly drove a 374% jump in overseas ZEE5 downloads before being removed from India, reigniting debate over the film.

SatlujDiljit Dosanjh in a still from Satluj.

Diljit Dosanjh’s long-delayed film Satluj may have disappeared from ZEE5 in India within 48 hours of its release, but its brief availability appears to have delivered a massive boost to the streaming platform overseas. The film has reportedly drove a record surge in international downloads of the ZEE5 app.

The film, previously titled Panjab 95, premiered on ZEE5 on July 3 after remaining unreleased for nearly four years. Inspired by the life of Sikh human rights activist Jaswant Singh Khalra, Satluj quickly generated buzz on social media before it was removed from the platform in India on July 5, citing “current developments.” Although it is no longer available in India, audiences in countries including the US, Canada and Australia continue to watch the film, while pirated copies have also surfaced online and are being widely shared.

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