Click here to follow Screen Digital on YouTube and stay updated with the latest from the world of cinema.
© IE Online Media Services Pvt Ltd
Tags:
Providing a much-needed relief to Bollywood, which has been grappling with almost all recent releases failing at the box office, including those that arrived with considerable hype, the women-led heist comedy Crew has emerged as a major success. It has already surpassed many of its current rivals and recorded substantial collections even on its second Sunday in theatres. Adding to the triumph, Crew, starring Tabu, Kareena Kapoor Khan and Kriti Sanon, has also surpassed the Rs 110 crore mark at the global box office.
On Sunday, despite being in its second week in theatres, Crew recorded an India nett collection of Rs 5.70 crore, thanks to the positive responses it has garnered. On the same day, the film outperformed Prithviraj Sukumaran’s epic survival drama Aadujeevitham – The Goat Life (Rs 5.23 crore) and significantly exceeded Vijay Deverakonda’s Telugu film Family Star (Rs 2.99 crore), although the latter is still in its first week of theatrical run. However, Crew is facing stiff competition from the Hollywood monster film Godzilla x Kong: The New Empire, which earned Rs 6.25 crore. Currently, Crew’s total worldwide collection stands at Rs 112.98 crore.
It’s worth noting that Crew is only the fifth Bollywood film to cross the Rs 100 crore mark worldwide this year and ranks as the fifth highest-grossing Hindi film of 2024, behind Fighter (Rs 358.89 crore), Shaitaan (Rs 201.65 crore), Teri Baaton Mein Aisa Uljha Jiya (Rs 141.29 crore) and Article 370 (Rs 104.6 crore).
On Sunday, Crew achieved an overall occupancy rate of 20.66 per cent in the Hindi market. The morning shows began with an 11.55 per cent occupancy, which rose to 24.16 per cent during the afternoon and peaked at 29.01 per cent in the evening. However, there was a significant decline during the night screenings, with the occupancy rate standing at 17.91 per cent.
While even highly anticipated big-budget “high-octane” films headlined by men are failing at the box office, the success of Crew, led by women, and a survival drama like Aadujeevitham is a wake-up call for mainstream industries, especially Bollywood and Tollywood, to reconsider their strategies.
In her review of the film, The Indian Express’ Shubhra Gupta wrote, “Tabu, comfortable in her older woman avatar, and Kareena Kapoor Khan, balancing between greed and need effortlessly, are a riot; Kriti Sanon, in their company, manages to hold her own.”
Click here to follow Screen Digital on YouTube and stay updated with the latest from the world of cinema.
