Filmmaker Vivek Agnihotri, who has made films like Dhan Dhana Dhan Goal and Buddha in a Traffic Jam, says quality of content will not matter in the Hindi film industry unless it matters to the stars.
Asked if content has taken a backseat in Bollywood, where filmmakers are more concerned about the numbers game, Agnihotri told IANS: “I think in the last ten years, I have never seen anybody bothered about content.”
“Content means a film that makes a difference, it means it says something. I don’t think content matters at all. Content won’t matter unless it matters to the stars. Producers are helpless people… They don’t dictate or guide content. It is dictated purely by stars.”
- Will not be able to make my kind of films if I stop being simple: Aanand L Rai
- What does it take to be a woman working in Malayalam cinema?
- Sacred Games has changed the way people looked at Indian content: Samir Kochhar
- John Abraham: Best content comes from regional cinema
- Bucket List actor Sumeet Raghavan: No Salman Khan or Shah Rukh Khan in Marathi cinema, content is the king
- Not using sex as marketing tool for ‘Hate Story’: Vivek Agnihotri
Agnihotri’s recent film, a love story titled Junooniyat, hit the screens on Friday. He says it’s the most difficult genre.
“I am very nervous. I have never been nervous with any of my other films because love story is the most difficult genre.”
“The most difficult things in the world is to touch anybody’s heart. It looks very simple because even I used to criticise the love story genre, but let me tell you… I think we need more love stories,” Agnihotri added.
He, however, is not sure he will make another love story.
Junooniyat features Pulkit Samrat and Yami Gautam in the lead.