Salman Khan and Katrina Kaif starrer Tiger Zinda Hai continues to earn a good deal of money even in its third week. The film is still managing to attract audience to the theaters, taking its total collection at the box office to Rs 314.44 crore by Tuesday. Though there is no big release till the last week of January, TZH is expected to slow down at the theaters since its target audience has already watched the film, perhaps multiple times. Ardent Bhai fans would never miss his film, and that perhaps made Tubelight not such a big disaster, but the heady mix of action, romance and high-octane stunts that Tiger Zinda Hai provides has an almost universal audience and that is why the film has been such a ginormous success at the box office.
Indian Express film critic Shubhra Gupta had given the film an average review. “No animals were harmed during the making of this film: this could very well have been the tagline. Tiger squares up with a pack of wolves, and commandeers a horse, and they are all left standing. Oh, and he also sheds his shirt: it is one of Salman’s most effective shirtless moments. The boys behind me cheered lustily. Bhai is in his place, and all’s right with the world. So, when’s the third part?”
— taran adarsh (@taran_adarsh) January 10, 2018
Trade analyst Taran Adarsh tweeted the figures. “#TigerZindaHai is ROCK-STEADY… [Week 3] Fri 3.72 cr, Sat 5.62 cr, Sun 8.27 cr, Mon 2.72 cr, Tue 2.56 cr. Total: ₹ 314.44 cr. India biz. #TZH… BLOCKBUSTER,” he said. It would be interesting to see whether it can maintain momentum for a week more since moviegoers are bored and are coming back again and again to see Tiger Zinda Hai in the absence of any other Bollywood fare in the theatres.
But even the most diehard Bhai fans have a breaking point. This is why after a certain time, even blockbusters like Tiger Zinda Hai are phased out by theatre owners. It is in theatres because there is still sufficient audience for it. But how long? Let us see.