There is a superstition in Bollywood that no film which opens in January manages to do well. But Shah Rukh Khan’s much-awaited gangster flick Raees has broken the jinx and become the superstar’s seventh film to enter the coveted Rs 100-crore club. Raees created enough buzz before its release. From intelligent marketing to unique ways of promotions, the film lived up to the expectations like any other SRK movie in terms of generating excitement.
Raees, which also stars Nawazuddin Siddiqui, collected Rs 7.5 crore on Monday and Rs 8.27 crore on Tuesday, bringing its total earning to over Rs 109.01 crore. Trade analyst Ramesh Bala earlier tweeted, “As per early estimates, #Raees has collected ₹ 7.5 cr. on Mon – Jan 30th & Total: ₹ 100.74 cr. – @iamsrk ‘s 7th movie to join 100 CR Club!👏👏.”
WATCH VIDEO | ‘Loved Your Anger’: Big B Is All Praises For SRK’s ‘Raees’
With Raees entering Rs 100-crore club, SRK has left Ajay Devgn and Akshay Kumar behind, who both have six films in the club.
— Ramesh Bala (@rameshlaus) January 31, 2017
Until the weekend, the numbers released by trade analyst Taran Adarsh showed fluctuations. Taran tweeted the first weekend numbers. He wrote “#Raees Wed 20.42 cr, Thu 26.30 cr, Fri 13.11 cr, Sat 15.61 cr, Sun 17.80 cr. Total: ₹ 93.24 cr. India biz… Weekdays are crucial!.”
Raees faced a clash with Hrithik Roshan-starrer Kaabil, which also released on the same day. The two films opened a day before the Republic Day and are eating up the profits of each other. However, Kaabil has fallen behind with Rs 79.6 crore earned till Tuesday. Raees has also minted Rs. 45.63 crore gross earning in the overseas market in first four days of its release. More reports are awaited.
WATCH VIDEO | Shah Rukh Khan Is Numb After Raees Release
Raees brings back Shah Rukh in a character with grey shades after a long time. We had earlier seen him playing negative characters in films like Don, Anjaam, Baazigar and Darr. While he is impressing his fans with his kohl-eyes and performance, actor Nawazuddin also sparkles in all the scenes where the two share screen space. The film also marks the Bollywood debut of Pakistani actor Mahira Khan who plays SRK’s love interest.
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines