Sonam Kapoor starrer Ek Ladki Ko Dekha Toh Aisa Laga has earned Rs 13.53 crore in its opening weekend. The Shelly Chopra Dhar directorial started off slow with Rs 3.30 crore collection on Day 1. It showed some growth on Saturday with earnings of Rs 4.65 crore. On Sunday, it minted Rs 5.58 crore, taking the total collection to Rs 13.53 crore.
Also starring Anil Kapoor, Rajkummar Rao, Juhi Chawla and Regina Cassandra in pivotal roles, Ek Ladki Ko Dekha Toh Aisa Laga talks about same-sex love. It is being lauded for being the first mainstream film to talk about the LGBTQ community.
Film trade analyst Taran Adarsh posted the film’s box office figures on his Twitter handle. He wrote, “#EkLadkiKoDekhaTohAisaLaga finds limited patronage… Plexes of select metros witnessed growth over the weekend, but the overall total is low… Weekdays crucial… Fri 3.30 cr, Sat 4.65 cr, Sun 5.58 cr. Total: ₹ 13.53 cr. India biz. #ELKDTAL.”
The movie has not really impressed critics, who have blamed its script for delivering an average movie.
The Indian Express film critic Shubhra Gupta mentioned in her review, “Here ‘ek ladki’s heart beats for another ‘ladki’. The problem is that there’s more subversion in the one-line title than in the entire film, because having stated its purpose, it doesn’t quite know just how to broach it and expand on it, and spends far too much stuttering time in getting to the point.”