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Bipasha praises HUL for dropping ‘Fair’ from Fair & Lovely, recalls her journey as a ‘dusky’ actor

Bipasha Basu said that through her almost two-decade career, she has been offered various endorsements for skincare products, but she always stuck to her principles.

By: Entertainment Desk | New Delhi |
Updated: June 27, 2020 8:34:09 am
bipasha basu fair and lovely Bipasha Basu took to Instagram to discuss how the colour of her skin has always been a topic of discussion. (Photo: Bipasha Basu/Instagram)

Bollywood actor Bipasha Basu took to Instagram on Friday as she spoke about the adjective ‘dusky’ that has been used to describe her since childhood. She also congratulated the brand Fair and Lovely for their new approach of being more inclusive and dropping ‘Fair’ from the product.

Bipasha detailed her journey from being a model to being a successful film actor but said that the colour of her skin was always a topic of discussion. The Jism actor began her Instagram note by saying that even as a child, her distant relatives discussed her ‘dusky’ complexion. As she won the supermodel contest, newspapers described her as the ‘dusky girl from Kolkata’. She wrote, “I wondered again, why dusky is my first adjective? (sic)” Upon her travels to New York and Paris for modelling assignments, Basu said her “skin colour was exotic there” and she “got more work and attention because of it.”

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From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest … all newspapers read … dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started… and finally I did my first film and from an absolute Ajnabee to Hindi film industry …I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this… To me sexy is the personality not just the colour of your skin…why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me … even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)… but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling … that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand… and other brands should follow in the same footsteps soon🙏

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Even when she made her debut in Bollywood with the 2001 film Ajnabee, she was loved and accepted by the masses, but she was still labelled as the “dusky girl”. “But the adjective stayed which I started liking and loving by then. Dusky girl wows the audiences in her debut film (sic),” she shared. The Raaz actor said that as her career progressed, her “duskiness seemed to be the main discussion,” which apparently attributed to her “sex appeal.” “I never really understood this. To me, sexy is the personality, not just the colour of your skin. Why my skin colour only sets me apart from the conventional actresses at that time? But that’s the way it was. I didn’t really see much of difference but I guess people did (sic),” she wrote. Bipasha added, “My skin colour didn’t define me, even though I love it and wouldn’t want it to be any different ever.”

Bipasha Basu then said that through her almost two-decade career, she has been offered various endorsements for skincare products, but she always stuck to her principles. She concluded, “Many skin care endorsements with loads of money were offered to me in the last 18 years (some were very tempting), but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling, that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep-rooted stigma. It’s a mammoth step from the brand, and other brands should follow in the same footsteps soon.”

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