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Arjun Rampal, Ileana D’cruz to walk for Jabong at Lakme Fashion Week

Arjun Rampal and Ileana D'cruz are set to walk the ramp for online fashion portal Jabong at the upcoming Lakme Fashion Week (LFW) winter-festive 2015.

By: IANS | Mumbai | August 24, 2015 9:04:40 pm
Arjun Rampal, Ileana D'cruz, Lakme Fashion Week, Lakme Fashion week 2015, LFW 2015, Arjun rampal Lakme fashion Week, Ileana D'cruz Lakme fashion Week, Arjun Rampal Ramp, Ileana D'cruz Ramp, Arjun Rampal Photos, Ileana D'cruz Photos, Entertainment news Arjun Rampal will launch Bugatti on the Lakme Fashion Week runway on Saturday (August 29) while Ileana D’cruz will walk for Sangria on Sunday (August 30).

Model-turned-actor Arjun Rampal and actress Ileana D’cruz are set to walk the ramp for online fashion portal Jabong, which has announced the launch of European footwear brand Bugatti and in-house designer label Sangria, at the upcoming Lakme Fashion Week (LFW) winter-festive 2015 here.

Arjun will launch Bugatti on the LFW runway on Saturday while Ileana will walk for Sangria on Sunday.

Saying that the face of e-commerce is changing, Ileana feels it is “amazing” how the online space is getting better.

“I feel Sangria represents a fashion forward and independent women but at the same time exhibits traditional grace. It’s amazing to see such great work by Indian designers. E-commerce is changing how we shop and I think it’s amazing how this space keeps getting better and better,” Ileana said in a statement.

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On the other hand, Arjun is “thrilled” to walk for Bugatti.

“Walking the ramp is a fun and exciting experience, after all I started my journey with this so getting back to my roots is always humbling. I have seen the Bugatti collection and it’s amazing how it can be worn across all age groups and people from all walks of life. I personally pay a lot of attention to my shoes. They have to be stylish and yet comfortable – as it just adds on to the confidence and makes you look presentable,” he said.

Commenting on the associations, Praveen Sinha, managing director and co-founder, Jabong.com, said that they are “extremely happy” as both the celebrities “complement the respective brands quite well”.

The five-day event will start on Wednesday and conclude on Sunday.

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