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This is an archive article published on September 4, 2017

Serving entertainment only is such a haughty formula: Sniff writer-director Amole Gupte

In his film Sniff!!!, writer-director Amole Gupte creates a fascinating world of children and a young hero powered by his sense of smell. Though Sniff!!! revolves around adventures of Sunny and his friends, it also captures the idiosyncratic life of Mumbai’s Bima Nagar, where Gupte grew up.

amol gupte news, entertainment news, bollywood news, indian express news I can always survive as a painter as I have done for a significant a part of my life,” says writer-director Amole Gupte when asked about why his protagonists are often put in a position of disadvantage.

IF I want to present the portrait of a child, I want to do that with a story. There is scope for discovering that child through a story. While doing so, there are more strokes and colours to explore than presenting a standard middle-class child. Otherwise, it is not going to excite me. I can always survive as a painter as I have done for a significant a part of my life,” says writer-director Amole Gupte when asked about why his protagonists are often put in a position of disadvantage. A case in point: Sunny Gill (played by Khushmeet Gill), protagonist of Sniff!!! of last Friday’s release, who can’t even smell the overpowering spices in his grandmother’s special pickles.

For Gupte, the stories of such characters, who can be termed as the proverbial “underdogs”, are like sugar-coated pills. “I have to serve such pills. Otherwise, there are enough people serving entertainment, entertainment and entertainment. That’s such a haughty formula. When there is a need to bring out an issue, we have to table it in an acceptable way. Once the audience ingests the issue, there is scope for change,” says Gupte, a theatre artiste and painter who is today known for his sensitive children’s movies.

Gupte’s movies are a reflection of his firm belief that once “the audience adopts the centerpiece, they would eventually carry home the message.”

Earlier, the 54-year-old was the creative director of Taare Zameen Par (2007), which explores the trials of an eight-year-old dyslexic boy who is seen as a troublemaker. Gupte directed Stanley Ka Dabba (2011), which showcased the magic of a child’s imagination and talked about the harassment he encounters, as well as Hawaa Hawaai (2014), which is about a poor boy without a father who nurses dreams of skating. In Sniff!!!, which has received mixed reviews, Sunny eventually goes on to acquire a strong sense of smell and a nose for solving crimes. In fact, he is called India’s first spy-superhero and this film is the first installment of a franchise by Trinity Pictures for the young audience. Though Sniff!!! revolves around adventures of Sunny and his friends, it also captures the idiosyncratic life of Mumbai’s Bima Nagar, where Gupte grew up. Some of its residents also feature in the cast. He has also recently made a short film titled One Idiot that encourages teenagers to start saving early.

 

The writer-director rues that not enough parents are bringing children to theatres. “When they take their child to a U/A film, which has an item number and bawdy jokes, bachha bhi khush, bachhe ki baap bhi khush (the child as well as his parents are happy ). In the Scandinavian countries, however, children’s films have a bigger market as parents watch them along with their children,” he adds. True to his observation, we found more children waiting in the foyer to watch Toilet: Ek Prem Katha with their parents than at the auditorium screening Sniff!!!. Interestingly, even though its shows were listed on publicity materials, they were discontinued at the multiplex.

Gupte swears by the power of cinema to impact young minds, positively. The director, who was involved with a social organisation for nine years, would conduct workshops, classes on theatre and cinema for children on Saturday afternoons. “Just because someone is financially backward does not mean they don’t enjoy the right to be artists. Their understanding of visual art is amazing — be it Impressionism or the Renaissance,” says Gupte and recounts how a group of young audience was “stunned and struck” when he showed them Satyajit Ray’s Pather Panchali. He even found Khushmeet during a similar free workshop in a Mumbai gurudwara. Like in case of his previous movies, Gupte ensured that none of the young actors missed school during the shoot.

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Given the commercial concerns that drive Indian cinema, what’s the ideal children’s film? “Something which will draw the audience. Both Taare Zameen Par and Bajarangi Bhaijan have a star. Yet, they can qualify as children’s films as they have some lovely strokes, even if they are broad ones. There is no point in searching for Majid Majidi in Bajrangi Bhaijaan. Yet, the movie sensitises the audience about a child’s disability,” he says. These are, of course, stray instances. “More such films are required where a star sacrifices his broad bandwidth and instead earns a halo behind,” adds Gupte, whose next film is a biopic on Olympic medal-winner Saina Nehwal.

Alaka Sahani is a prominent film critic and journalist based in Mumbai. With a career spanning over two decades, she has established herself as one of India’s most authoritative voices in cinematic journalism, known for an analytical approach and insights that transcend the standard cycle of celebrity journalism. Expertise & Accolades In 2014, Alaka was honoured with the National Film Award for Best Film Critic. Her Swarna Kamal (Golden Lotus) citation specifically lauded her for "highlighting facets of cinema beyond glamour and gossip" and for her ability to delve into the contemporary relevance of iconic filmmakers. Her commitment to journalistic integrity was further recognised in 2019 with a Special Mention at the Red Ink Awards for her investigative feature, 'In Search of a Star'. Her article titled 'People Like Us', published in The Indian Express on March 27, 2022, was shortlisted for Red Ink Award, 2023. Global Industry Leadership Alaka’s expertise is sought after by major international and domestic film bodies: Golden Globes: In 2025, she joined the international voting body for the 83rd Annual Golden Globes. National Film Awards: She served on the prestigious jury for the 68th National Film Awards, helping select the finest contributions to Indian cinema. Global Perspective: Her work consistently bridges the gap between commercial Bollywood A-listers and emerging independent talents, offering nuanced insights into both Indian regional cinema and international film trends. Focus & Vision Beyond the screen, Alaka is a dedicated observer of Mumbai’s vibrant theatre scene and the historical evolution of the moving image. Through her long-form articles and deep-dive interviews, she continues to challenge "tried-and-tested" templates, providing readers with a deep understanding of the artistic and systemic workings of the Indian and global film industry. ... Read More

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