For those who like Amitabh Bachchan and his spirited performance as Bhoothnath, WeChat is introducing stickers from the second edition of the movie on its app. The sticker from ‘Bhoothnath Returns’ will feature Amitabh Bachchan and Boman Irani and is available now on the messaging app.
WeChat users also stand a chance to Amitabh Bachchan through an ‘In-App’ contest which T-Series has launched on WeChat’s Blockbuster Movie Official Account. Meanwhile, Irani will connect with fans through an exclusive Group Chat session on WeChat.
‘Bhoothnath Returns’ is releasing this week and is produced by T-Series and B R Studios.
Commenting on his latest avatar, Amitabh Bachchan said, “I’ve always connected with my fans through digital social media platforms and social messaging is one of the most evolved communication platform these days. Applications like WeChat have opened up newer and better avenues for us to reach out to the audiences. Bhoothnath Returns Stickers on WeChat have provided us with a unique way of outreach and I find them very evocative, fresh and fun. I am hopeful that these stickers will provide our audiences with a sneak preview into Bhoothnath Returns, before it hit the screens and they will have fun using them.”
On WeChat’s Blockbuster Movie, users can get exclusive wallpapers, behind the scenes action from Bhoothnath Returns.